GOV.UK content design

The UK's commitment to quality content comes through loud and clear in this richly detailed guide to all things content design, a term that's rapidly gaining traction as an alternate to content strategy. If I had to pick two websites you need to read as a content strategist, it'd be this and MailChimp's Voice and Tone.

From the guide

Content design always starts with user needs

What is content design?

Designing content, not creating copy

Good content design allows people to do or find out what they need to from government simply and quickly using the most appropriate content format available. It is based on research into GOV.UK user behaviour, analytics and feedback.

Government has a tendency to publish content that is more focused on what it wants to say than what the user needs to know. This makes content difficult to understand and act on.

This can result in frustrated users (citizens, businesspeople and even government experts) who can’t find the information they need or complete the tasks they come to GOV.UK for. We can avoid this on GOV.UK by basing what we publish on research into user behaviour and what users actually need.

Dive in to the UK's content design guidelines